You Got a Cease and Desist Letter — Now What?

Episode Summary:

Attorney Mark Goodman discusses what to do when receiving a cease and desist letter, covering response options, risks of ignoring such letters, and strategies for handling intellectual property disputes. He shares practical advice and real-world examples, including his own experience with Gucci regarding his law firm's logo.

 

Key Timestamps:

00:00 - Introduction

00:42 - First steps when receiving a cease and desist letter

02:19 - Understanding enforceability of cease and desist letters

04:10 - Risks of ignoring cease and desist letters

05:38 - Evaluating claim validity

07:51 - Response options and strategies

11:09 - Real case example: Goodman Law vs. Gucci

13:29 - When to fight vs. when to pivot

16:41 - Final advice for businesses

 

About the Show:

Inherently Distinctive with attorney Mark Goodman explores intellectual property law, including patents, trademarks, copyrights, and business innovation. Hosted by Sophia Morales, the show provides practical legal insights for business owners and entrepreneurs.