From Idea to Trademark Portfolio: Building Brand Over Time

Episode Summary:

In this episode of Inherently Distinctive, host Zofia Morales and trademark attorney Mark Goodman discuss how businesses can strategically build their trademark portfolios over time. Mark shares insights on trademark protection strategies, from initial filing to developing a comprehensive brand protection plan.

 

Key Timestamps:

00:29 - Why businesses should view trademarks as a long-term strategy

02:33 - Discussion on trademarking colors and trade dress

04:12 - How startups can begin building their trademark portfolio

05:54 - Different types of trademarks beyond names and logos

06:39 - Understanding in-use vs. intent-to-use trademark applications

09:47 - Smart trademark strategy from day one

12:46 - The importance of brand consistency and risks of rebranding

14:39 - Discussion on logo variations and trademark applications

 

About the Show:

Inherently Distinctive with attorney Mark Goodman explores intellectual property law, focusing on patent law, trademark law, copyright law, and business law related to innovation. The show provides practical insights for businesses looking to protect their intellectual property.